US iGaming firm Full Engagement Sports (FES) has partnered with UK-based software developer and gamification specialist Incentive Games to launch an esports bracket-challenge game.
The agreement comes after the duo met at last year’s Betting on Sports America in New Jersey. FES’ new app will launch with a free-to-play prediction game with the view to ultimately offer parimutuel betting options in the future.
The prediction game will challenge players to rank CS:GO teams and predict who will win in the brackets that follow, with cash prizes available for correct predictions. Currently, fans will be able to predict the outcome of the BLAST Premier Spring Finals, DreamHack Masters Spring Play Offs in June and ESL One Cologne 2 in August.
John Gordon, CEO of Incentive Games, stated: “We are very excited about working with Full Engagement Sports and to develop its platform that will really harness the potential of its patent. This new esports-bracket game will give spectators a new way to enjoy the game, and the beauty of it is that we can adapt it to almost any sport or esport.”
The app’s additional features will allow for betting and engagement possibilities for specific tournament rounds across a variety of esports and traditional sports including tennis, golf and NASCAR.
Nigel Wheatstone, CEO of Full Engagement Sports, added: “We met John from Incentive Games at the SBC Summit in NJ last year and found his work to stand out amongst the crowd. After some intensive development, the team have produced a fantastic product that we hope will engage the tournament player on a whole new level and allow for lottery size prize pools for winners.”
In addition, FES owns a patent that allows the firm to break down longer tournaments and competitions into daily and hourly competitions with opportunities to win at every stage.