SMP eGaming ‘seeks individuality’ with Amber Gaming rebrand

Isle of Man compliance advisory SMP Partners has confirmed that it will rebrand its gaming division to ‘Amber Gaming’ after it was presented with ‘an incredible opportunity to carve out its own identity and forge ahead with its own plans for growth’.

Under the rebrand, the products and services offered by Amber Gaming will include licensing consultancy, compliance 365, ISO and GDPR consultancy, risk and AML frameworks, problem gambling and effectiveness reviews, ongoing advisory and support, corporate management and administration, book-keeping and accountancy. In addition, Amber Gaming will offer training via the Amber Gaming Compliance Academy.

The firm will be spearheaded by a senior management team that includes managing director Ted Pepper and directors Jade Zorab, Matthew Robins and Karen Yates.

Pepper explained: “I want to take this opportunity to thank the entire Amber Gaming team for their hard work and dedication to help get us to this pivotal moment. Amber Gaming has been born from their outstanding customer service, knowledge of the industry and their enthusiasm to make us the best possible business we can be.

“With this fantastic team behind us, I’m very confident that Amber Gaming is going to be a huge success and we look forward to working with our clients and partners to help them to set, meet and exceed standards across core aspects of their business, from licensing and ongoing compliance, full management and more.”

Products and services will be offered by or available through the Amber Gaming group of companies to all online gambling organisations.

Amber Gaming will also offer specialised corporate structuring, management and accounting services to the esports industry, following the hire of a dedicated industry specialist last year.

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