SBC News Voice of the Sports Betting Industry
London-based video virtual sports specialist Highlight Games has secured a new agreement with Wanda Sports Group subsidiary, Infront.
Under the terms of the deal Infront, the exclusive media and marketing partner of the International Ice Hockey Federation (IIHF), will provide archive footage from the IIHF Ice Hockey World Championship.
Highlight Games will then create betting experiences using past competition footage. Fans will be able to pick a match-up between two teams and bet on several outcomes, with the footage pulled together randomly from tournament archives.
Stewart Whittle, Highlight Games Limited Founder, said: “This is an important milestone in Highlight’s product roadmap as we diversify our portfolio of games to reach new customers and territories.
“Ice hockey has a huge international following and we are confident that fans in global gaming, betting and lottery markets will be excited to engage with this new and credible content. We have enjoyed an overwhelmingly positive response to our live products and look forward to building on this success as we launch our new ice hockey product with our international partners in 2020.”
The exclusively acquired content will include games featuring Canada, the Czech Republic, Denmark, Finland, Norway, Russia, Slovakia, Sweden and the USA.
The footage will be used in the creation of Highlight’s exclusive IIHF Ice Hockey World Championship game which will be available in formats including Single Game, League and Tournament play as well as games for the international lottery market.
Amikam Kranz, Infront Vice President Media Sales & Operations, added: “We are always looking for innovative ways to broaden the exposure of the IIHF Ice Hockey World Championship and Highlight Games’ offering is a new direction for that goal.
“These unique games are the perfect showcase for the tournament and we look forward to increasing the reach of the competition worldwide.”
