GVC Holdings’ flagship online bingo property Gala Bingo has debuted its new UK-wide digital advertising campaign ‘Bingo like a Boss’.
The digital campaign is fronted by reality TV star Paisley Billings from E4’s ‘Tattoo Fixers’ show, with the aim of showcasing the ‘sassy side of the online bingo community’.
‘Bingo like a Boss’ is Gala Bingo’s first campaign developed under the creative guidance of London advertising agency Antidote, who won GVC’s £13 million valued bingo advertising account at the start of the year.
In its remit as creative lead, Antidote has been tasked with reimagining the Gala Bingo brand for modern audiences.
Running from 24 February to 16 March, the digital campaign will support Gala Bingo’s high coverage daytime TV strategy, in which the online bingo brand maintains sponsorships of ITV’s The Chase and Channel 5’s popular Australian soaps Neighbours and Home and Away.
Karina Adrian, Head of Brand Marketing at Gala Bingo, said: “We wanted to mix up the category and refresh our brand. We are a brand with significant heritage and branding that has stood us in good stead, however, the time felt right to revamp and refresh, bringing us into the roaring 20s.
“We want to show a younger audience how fun and exhilarating the game can be, showing there is something for everyone. We’re really excited to unleash Gloria on the nation and bring the sass to bingo”