Flutter Entertainment has penned a new partnership with EveryMatrix which will see the operator group utilise EveryMatrix’s casino integration platform, CasinoEngine.
The new alliance will see EveryMatrix’s CasinoEngine provide its platform in several regulated markets such as Spain, Italy, Sweden, and the UK.
Stian Hornsletten, Group Chief Commercial Officer of EveryMatrix, commented: “Spain is the first market to tackle together with Flutter. To achieve their mission of bringing entertainment to life in a responsible way, Flutter offers players a unified experience across all gaming vendors by upholding total control over the gameplay window.
“CasinoEngine’s team, together with vendors, developed several features to comply with their strict requirements for user experience and responsible gaming.
“As such, our UI Communication Framework has been fully integrated with Flutter’s MARS Framework to collect the various in-game messages from different vendors and present them on the operator side in a unified way. This includes real-time balance updates, toggle audio across all vendors, stake updates, game load progress or game completion, for example.
“I believe that together we’ve created the most player-friendly and transparent casino experience in the industry and being their choice with our CasinoEngine Direct solution is an exceptional compliment.”
Under the terms of the new partnership, Flutter will obtain access to an extensive selection of market-specific gaming suppliers, via a single integration.
CasinoEngine focuses on streamlining the processes around content aggregation and provides services to a variety of large operators including Norsk Tipping, Tipico, Wunderino, and mybet.
Jack Dinan, Commercial Product Manager at Paddy Power Betfair, added: “We have spent considerable time assessing potential B2B partners who could enhance our gaming proposition across International Markets. We are delighted to partner with EveryMatrix who have impressed us with their experience, professionalism, and reliability.
“We are incredibly excited by the imminent launch in Spain, which offers our customers a greatly enhanced portfolio of games and a seamless experience between products.”