Lottery games provider Helio Gaming has promoted Keith Galea from Chief Operating Officer (COO) to Chief Executive Officer (CEO).
Having joined the company in June, Galea has impressed sufficiently to convince Richard Mifsud, the previous CEO, to move himself to a consultancy role focusing on “promising new markets” in growth areas such as Asia and Africa.
“We are making in-roads there already and freeing up my time to explore further opportunities will be beneficial,” Mifsud explained.
Galea will, therefore, assume responsibility for the company’s day-to-day functions. He brings a wealth of industry experience including tenures as Chief Product Officer at Bit8 and managing director of the leading consultancy firm Consult Labs.
He commented: “I’m delighted to be taking over as CEO of Helio Gaming and honoured to be given the opportunity to help build on the company’s commercial achievements to date.
“Helio Gaming’s lottery solutions are an asset for any operator looking to diversify its games portfolio, and I think their universal appeal will help the business go from strength to strength in the years to come.”
Mifsud explained the company’s focus on Asia and Africa in an interview with SBC News earlier this year about the lottery cross-sell opportunity for sports betting operators.
“We’re looking at Asia and Africa,” he said. “We were out in Manila last month attending various conferences and there was a lot of interest.
“We’ve also been very active in a number of different African companies. We already have clients live across the continent, but there are a number of other operators in countries who could really benefit from modern lottery products.
He added: “The small stake, big win opportunities that lottery presents really resonate in emerging markets.”