Svenska Spel strengthens igaming management with Petra Blixt appointment

Former-LeoVegas chief marketing officer Petra Blixt has been appointed as the new head of sales and marketing for Svenska Spel‘s igaming subsidiary, Svenska Spel Sport & Casino.

Blixt, who will assume the new role on 20 January 2020, will oversee the development of the subsidiary’s digital marketing strategy and optimising the sales process, as part of the operator’s ongoing efforts to enhance its online offering.

“I am very pleased to announce Petra Blixt as the new sales and marketing manager for Svenska Spel Sport & Casino,” Svenska Spel chief executive Fredrik Wastenson commented. “Her knowledge and experience in data-driven marketing and sales will be extremely valuable to us in the work we are currently doing.

“I also want to emphasise her clear and goal-oriented leadership, which together with a high energy and ability to execute on strategy, will be important attributes for running and developing our business.”

Prior to her appointment at Svenska Spel, Blixt has held a number of senior marketing positions,  most recently at LeoVegas, where she previously served as marketing director and head of sales. She has also served as head of commercial for C More Entertainment, French broadcaster Canal+’s Nordic arm, and as a director of creative studio Affect Agency.

Celebrating her new position, Blixt emphasised that Svenska Spel is committed to offering gambling in a socially responsible manner, while also highlighting the operator’s strong position in the market.

“But the business has also identified areas where changes are needed to ensure it can continue to grow market share in a highly competitive environment,” she added. “That journey, as well as the prospect of working with fantastic colleagues, is what makes this role at Svenska Spel Sport & Casino so interesting.”

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