Trustly hires Louise Nylén to lead fast growth marketing strategy

Leading payment solutions provider Trustly has confirmed the appointment of Louise Nylén as its new Chief Marketing Officer (CMO).

Nylén has joined Trustly’s executive team from Stockholm-listed online gambling group LeoVegas AB, where she served in a number of leadership roles including Group CMO (2015-2018) and Deputy CEO (2018-2019).

Based out of Malta, she will be tasked with leading Trustly’s marketing and brand-related activities within multiple sectors serviced by the fast-growth digital payments group.

Updating the market, Trustly said that it has hired a seasoned marketing executive, experienced in launching new verticals within new markets and maintaining relationships with diverse sector stakeholders.

Oscar Berglund, CEO at Trusty, commented: “I am delighted to welcome Louise to Trustly.

“Her marketing expertise, proven ability to drive successful growth and solid leadership skills make her a valuable addition to the team as we build the next-generation payments network.”

Nylén added: “The payments world is going through an intense period with massive structural changes where providers like Trustly have a very interesting future.

“Trustly has a unique product, a high-quality service and a unique first-mover advantage – important success factors that made it very interesting for me to join and build a strong brand that appeals to merchants and consumers alike.

“I am looking forward to seizing the opportunities that lie ahead and contributing with my experiences from marketing and online retailing when entering new geographies.”