BetConstruct hires Hoffman as Vbet’s global marketing lead

Industry technology supplier BetConstruct has confirmed the appointment of Viktor Hoffman who will be tasked with overseeing global marketing directives for BetConstruct’s Vbet brand.

Prior to the appointment, Hoffman has been acknowledged for his work with the Addison Global’s challenger brand, MoPlay having also been tasked with the development and launch of a successful diversification strategy as CPO, and later CEO of Marathonbet.

Earlier in his career, Hoffmann held a two-year tenure at a customer relationship management team for William Hill, and also spent two-and-a-half years as client services manager at Bwin.

“I am very excited to join Vbet at a pivotal time for the business,” said Hoffmann. “We will revive and reintroduce this distinctive, reputable and trusted brand to the masses and bring innovative new experiences and outstanding value to customers globally.

“We have a great story to tell, fantastic strategic partnerships to announce and we will leverage the full backing of the entire BetConstruct portfolio. Having had a look under the hood, I am tremendously impressed by BetConstruct’s technology and the talented and imaginative people who make it happen.”

Vigen Badalyan, BetConstruct’s founder and CEO, added: “I am delighted Viktor will join our family and apply his formidable experience and energy to take Vbet on the next stage of growth. Our B2C brand is where it all began for us and now we are ready to come full circle and welcome everyone to enjoy their game with Vbet.”

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