BtoBet expands African presence through Innobet

STM Gaming, the first partner of the ‘White Label Certification Program’ from BtoBet, has struck the latest in a series of African-based partnerships with Ugandan operator Innobet.

Operators across Uganda, Kenya, Nigeria, Tanzania, Chad, Guinea and Namibia, amongst other countries, are going live this year through “a lite and simplified version” of the BtoBet igaming platform.

Innobet will provide its players with a range of betting markets on sports such as football, horse racing, tennis and cricket, alongside a comprehensive list of online casino games and jackpot offerings.

STM Gaming CEO Alessandro Pizzolotto said that BtoBet’s White Label Partnership Program is “gaining momentum with African White Label Operators seeking to enter the local market opting for an approach based on knowledge coupled with simplified yet advanced and highly adaptable technology”.

He also explained how the continent’s iGaming industry is becoming more appealing. A number of countries are moving towards embracing a regulatory framework, while significant investments are driving the local internet and smartphone penetration.

Confirmation of the Innobet deal comes just a week after BtoBet released a new industry report, titled ‘Francophone Handbook‘, which references its new portfolio of dedicated content for the African market focused on sportsbook, virtual sports, novelty bets and casino.