SBC News Voice of the Sports Betting Industry
Finunion has targeted market share in Europe, Asia, LatAm and Africa after the successful deployment of its proprietary software for the Finbet brand.
Founded in 2015, the company is ready to take its unique gaming solution to markets across the globe. It already provides a turnkey solution for both Finbet.kz – a multichannel brand for the Kazakhstan market – and Finbet.bet, operated worldwide off a Curacao licence.
The software behind this solution, which includes a unified payment system, marketing and tournaments modules, business analytics and a complete management system, is also supported by a number of third-party integrations.
For example, the 3,000+ strong Casino Engine features broadcasted table games from Betgames.TV and aggregated casino content from the likes of Pariplay, Spinomenal and Microgaming, as well as Live Casino from Evolution.
The platforms also include both pre-match odds and those for more than 30,000 live monthly matches from Digitain, Keno and Bingo content from FLG, fast games and virtuals from Golden Race, and Sportlotto from Super Loto.
A company spokesperson commented: “Finunion invest in the future. We are guided by what we are doing, and believe that success only comes with self-management and determination. Our team has many years of experience in the field of gambling industry and we are always focused on the result.
“We plan to seize new markets in Europe, Central Asia, Africa, Latin America, Tanzania, Kenya, China and capture mobile traffic through social networks.”
The statement also explained that Finunion is ready to drive this “significant global expansion” from its offices in Kazakhstan, London, Georgia, Ukraine and Malta.
