US-based social casino High 5 Games (H5G) will present its players with targeted real money online content after securing a new partnership with BtoBet.
H5G, which holds a strong presence in the social casino space with over 17 million downloads worldwide, will use BtoBet – and specifically the firm’s Neuron Gaming platform – to boost its footprint in the real money online casino arena in 2019.
The Neuron Gaming platform – the key component of the BtoBet Games division – provides strong customisation and highly flexible features to maximise brand differentiation for its clients.
BtoBet said that the “robust and advanced” technologies that constitute the core of the platform will enable H5G to present their legion of players with a wide variety of content tailored according to their preferences, based on an evolved segmentation system.
It means that BtoBet will increase their presence in the mature European online casino market, while putting H5G in position to emulate its social casino success from across the pond.
Anthony Singer, Founder and CEO of H5G, said: “We’re proud to expand our presence as a dynamic global online betting operator into new territories with a trusted platform partner like BtoBet. Our culture and goals are well aligned to gain valuable market share in established European markets and emerging global territories.”
BtoBet Chairman and CEO Alessandro Fried added: “We are excited to embark on this journey with H5G. For us to team with such a strong and established company is testimony to our continuously renewed quest to deliver technological excellence to our partners.
“H5G fully embraces our vision to succeed through innovation, and I am confident that the collaboration brought about by this partnership will not only be a successful story but will eventually further evolve to seize any future opportunities that the market will present.”