SBC News Voice of the Sports Betting Industry
Online casino operator Twin is aiming to fulfil its mission “of providing an unmatched casino experience” after deploying the innovative Fast Track CRM solution.
Marcin Jablonski, Twin’s Chief Brand Officer, expanded: “We share Fast Track’s vision of how easy CRM should be and believe this partnership will allow our CRM team to fulfil their mission of providing an unmatched casino experience to our players.”
Fast Track, which delivers managed services to online gaming companies, has recently started offering its CRM solution as a standalone product, with Twin one of the first beneficiaries.
“We are really excited to have Twin on board,” added Fast Track CEO Simon Lidzén. “They were ready for a new way of working with CRM and we are happy to support that with Fast Track CRM.”
Fast Track is a CRM tool designed specifically for the online gaming sector and is already live with casino brands including Metal Casino, Ikibu and Casino Calzone. It runs on real-time data and enables CRM teams to manage all aspects of communications and rewards in a single location.
Last week, Fast Track agreed a similar deal with Cashmio Casino, marking a promising start to 2019 for the technology provider. Lidzén detailed: “Cashmio has been a strategic partner for us, providing us with great insight in how we can provide FT CRM as a standalone product.”
