Swedish games provider Spiffbet (formerly SpiffX) has launched its hybrid Take5Live series in the Spanish market through Betsson.es.
The series, which allows customers to place bets on there being a goal within the next five minutes, has been created to provide operators with an easy acquisition, cross-sell and retention tool, accessing a section of the market that traditional sportsbook games can’t reach.
Originally launched at last year’s Betting on Football, the free-to-play (FTP) mobile-first series was designed as a simple proposition for new players, bridging the gap between casino players who are usually more ‘fun oriented’ and bettors more apt at interpreting the odds.
Spiffbet CEO Lennart Gillberg commented: “Betsson powers some of the most exciting and innovative sports and casino brands and we are thrilled that our in-play, hybrid Take5 games will soon be available to their players.”
Andrea Rossi, Managing Director Southern Europe & LatAm at Betsson Group, added: “Working with Spiffbet has been very smooth and straightforward. We feel confident that the addition of Take5Live to our hugely popular games at Betsson.es will be a success.”
This is part of the recent revamp of Betsson.es, who this week confirmed the effective redesign of its website for desktop and mobile utilities, allowing for better player engagement with games content.