GiG offers Pay n Play to boost UX and compliance

Gaming Innovation Group (GiG) is now offering an instant registration and payment option for its operators using Trustly’s Pay N Play system.

The system allows players to optionally register and pay through their online banking accounts in Sweden and Finland, with Germany soon to be offered. The simple system will allow GiG’s customers to further boost acquisition, build loyalty and stay compliant.

The technology is offered to operators on the GiG Core platform, with GiG’s in-house brand Kaboo live from today, alongside external brands Omnia and the newly-launched Dreamz. GiG’s in-house brand Thrills is to become a purely Pay N Play operator in Finland, Sweden and Germany.  

The new system enables instant customer sign-ups without the significant registration churn that the igaming sector has historically experienced as a symptom of the more drawn out registration processes currently in place.

New customers can register and deposit funds quickly and safely with no cumbersome account registration process necessary. Login is also made simpler, with players having the option to use Bank ID as a quick way to log in.

Both deposits and withdrawals will become instant transactions with Pay N Play, giving players more control and simplifying their experience, while retaining the strongest registration and security protocols through KYC requirements which are fulfilled with data direct from a player’s bank. The need to scan any documents for upload as part of the registration process will become a thing of the past.

GiG CEO Robin Reed commented: “Pay N Play will revolutionise the registration experience for players and enable higher conversion and retention while reducing churn.

“With instant deposits and withdrawals, this new system makes our promise “to provide fair and fun gaming for all” stronger.”