Bede looks to add World Cup shine with Sun International deal

Online gaming industry supplier Bede Gaming has announced the relaunch of The Sun International Group’s new Sunbet site, www.sunbet.co.za, on the Bede platform.

Signed at the end of 2017, Sun and Bede have been working tirelessly to support the group’s new digital strategy, with Bede as its exclusive platform partner.

The partnership sees the South African casino group capitalise on Bede’s industry leading tools to bring its Kambi sportsbook offering to life.

The new territory launch is timed to coincide with the World Cup, starting tomorrow, to provide Sun International with a digital platform from which to create new opportunities surrounding this global event and momentum beyond it.

Ross Haselhurst, Commercial Director of Bede Gaming, said: “We’re delighted to be working with Sun International to support their digital ambitions in South Africa and the relaunch of Sunbet on our platform is a really exciting offer.  

“At Bede we recognise the importance of being a dependable technology partner and we’re proud to have that underlined by a global resort like Sun. This is the start of many great things to come and we look forward to continuing working together to maximise what can really be achieved online.”

Martin Sack, Group Manager for Online Business Development at Sun International, added: “This partnership is exactly what we were looking for – collaborative, inspiring and solution-focused, where we work together to find the best solution for our objectives.

“We’re excited to be part of the Bede family and are looking forward to growing our business to its maximum potential, using the innovative technology stack that Bede provides.”

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