Asia the focus in fresh QTech and Betradar agreement

QTech Games is to integrate the full product suite of Betradar into its platform, following a new distribution deal being agreed with the sports content specialists.

After diversifying its product range from data and integrity services into more customer-facing product sets, Betradar, whose portfolio features virtual sports, esports and a full data set, state that QTech’s strong Asian presence is “the perfect platform” from which to launch an expanded offering onto a wider stage.

Jonas Alm, CEO of QTech Games, details that the partnership brought a diverse, new face to its existing portfolio, as it continues to expand in Asian markets, adding: “It’s rewarding to team up with Betradar, whose brand shares our own values around innovation and integrity.

“Virtual gaming, esports and augmented reality represent the next frontier for igaming – and QTech are again leading the way forward in Asia with this breakthrough deal.”

As part of the deal, virtual sports is to be the first suite to be made available to the QTech operating partners, followed by the “highly popular” esports suite of products and services, with Betradar also set to offer QTech games on their own platform.

Michael Maerz, Managing Director of Asia at Betradar, commented: “Betradar are thrilled to be bringing both our virtual and esports credentials to the Asian region.

“The rise of these products is striking. The appetite for esports in particular shows no sign of abating, as a broad range of digital media companies look to secure fast, accurate data that will allow them to offer in-depth coverage on a daily basis.

“QTech Games’ extensive platform was naturally the perfect vehicle with which to capitalise on this trend across the continent, above all on mobile.”