SBC News Voice of the Sports Betting Industry
Expanding its commitment to industry enterprise and innovation, casino games developer Yggdrasil Gaming (Cherry AB subsidiary), has launched its independent studio development programme ‘Yggdrasil Game Server Masters – YGS Masters’.
Yggdrasil launches it’s ‘invite only programme’, which will allow independent games studios to develop gaming content for its industry casino platform BOOST.
Furthermore, Yggdrasil development teams will consult the independent games makers, providing them with detailed insight or delivering effective game titles for the global online casino sector.
Launching the programme Fredrik Elmqvist, CEO at Yggdrasil, said: “YGS Masters is a strategic initiative in reaction to gaming’s increasingly fragmented value chain. With direct integrations scarce, independent suppliers require the support of an established partner with forward-leaning technology.
“Operators and game studios alike have been crying out for years for a modern, open platform that offers the power and flexibility of BOOST™ and the broad market penetration that Yggdrasil has amassed.”
YGS Masters will be led by Stuart McCarthy, who assumes the specially created role of Head of Studio Partnerships. McCarthy has previously worked for BetClic and most recently for NYX Gaming, serving as Product Manager for OGS.
Stuart McCarthy, Head of Studio Partnerships at Yggdrasil, said: “YGS Masters is a hugely exciting development for the gaming industry and something that I am immensely proud to be leading.
“The programme will be independently managed, away from the existing Yggdrasil game studio business and will furnish a very select group of the world’s best game developers with Yggdrasil’s proven, market-leading BOOST™ tools to create an irresistible mix of awesome content and features.”
