SBC News Voice of the Sports Betting Industry
Yggdrasil Gaming has added Global Gaming to its growing roster, joining bet365, Betsson Group and Mr Green, of firms to whom they supply an expanding portfolio of titles.
Global Gaming’s growth in recent years has seen the launch of challenger brands including Ninja Casino, in addition to established Finnish online casinos NettiCasino and Kotikasino.
Stefan Olsson, Global Gaming CEO, said: “We are always looking to partner with the most creative and forward-thinking games providers on the market, and it is clear Yggdrasil fits the bill.
“With Yggdrasil, it is not just world-class content that you receive, but a collection of in-game promotional tools that enable us to optimise the delivery of the slots to our customers. In an increasingly competitive industry, this makes all the difference.”
In addition to the operator gaining access to the array of Yggdrasil games, the Malta headquartered online and mobile casino games supplier is to also give access to Boost, its collection of in-game promotional tools which are designed to increase retention rates for all operators.
Fredrik Elmqvist, Yggdrasil CEO, said: “Much like Yggdrasil, Global Gaming is a relatively new entrant to the online gaming space, and has successfully disrupted the sector through an innovative approach.
“We are thrilled that Yggdrasil’s games will be available to players on fantastic brands such as Ninja Casino, and we are certain Global Gaming will gain significant value from this partnership.”
