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BtoBet secures Betsoft Gaming partnership

Global markets are the target for BtoBet and Betsoft Gaming, following the signing of a new partnership between the two firms.

Software providers BtoBet, winners of the Rising Star in Sports Betting Innovation at the 2017 SBC Awards, and iGaming developers Betsoft, detail that Europe, Africa and Latin America are the focus moving forward.

Under the terms of the partnership Betsoft’s complete suite of iGaming entertainment, including its Slots3 collection of 3D video slots and ToGo, its line of mobile gaming, are to be taken on by BtoBet.

Alessandro Fried, Chairman of BtoBet, commented: “I’m proud of the recent agreement signed with Betsoft. Its high level digital games combined with BtoBet’s technological platform will perfectly fit our clients needs and at the same time, their players’ expectations.

“All Betsoft’s integrated games will be managed by our Artificial Intelligence learning machine, providing a real time and accurate data analysis per each customer, in order for the operator to automatically segment the players base and to build easily the best strategies, specific promotional activities and more effective ad hoc marketing campaigns.”

Anna Mackney of Betsoft, added: “BtoBet is a leading company and true pioneer in our business. They carefully study both existing and emergent technologies to apply that strength to the quality of their service.

“Future-ready and flexible, BtoBet offers their clients the total package of customer support backed by many years of professional experience in the field. Our full suite of solutions, including Key Performance Indicator reports, will be invaluable to them.

“We are beyond thrilled to be partnering with them, and look forward to a lucrative business relationship as we lead the iGaming industry together.”