BtoBet and iSoftBet team up and target market expansions

BtoBet, voted Rising Star in Sports Betting Innovation at the SBC Awards 2017, and iSoftBet are to join forces in a bid to expand into regulated markets.

The new partnership is aimed at ‘offering a wide range of exciting games to the ever demanding i-gaming players,’ with the European, Latin American and African markets very much the target.

Maja Janevska, Integration manager at BtoBet, said: “Our robust platform and technological intelligence, combined with iSoftBet’s games provide operators the possibility to elaborate unique offers, tailored for every single market, integration easily more than 3,000 games.

“Additionally, our sophisticated recommendation engine enables operators to suggest players their preferred games, at the ideal time and on their preferred device. We also maintain progressive operation with true technology innovation and assure a close collaboration to achieve mutual satisfaction.”

Sportsbook and iGaming platform provider BtoBet are also to see an integration of the iSoftBet portfolio onto its platform, including branded content based on Hollywood movies and TV series, as well as original slots and table games.

Michael Probert, iSoftBet’s Head of Business Development, added: “We are always looking to increase the distribution of our games, and this deal with BtoBet helps us to enter new markets, in particular Africa and Latin America.

“While these markets are still evolving, we believe they offer huge potential for the iGaming industry as more countries move towards regulation.

“We aim to assist operators by providing them with our high-quality, top-performing titles through BtoBet’s advanced platform, who, in addition, understand the market and regulations in place very well.”

iSoftBet, an online and mobile casino game supplier, currently enjoys operations within Belgium, Italy, Spain, Portugal and Romania.