SBC News Voice of the Sports Betting Industry
Betfair has announced the arrival of the first cash-out slot, Colossus Fracpot to its New Jersey site.
The site has partnered with gaming provider Game Account Network (GAN) and Colossus Bets, to provide the US market with its first experience of the cash-out market.
Unlike traditional slots, Colossus Fracpot enables players to cash-out their position and bank profits in fractions after each reel resolves.
The engagement figures of the cash-out functionality indicate a high level of popularity for the feature, with 91% players offered a cash-out accepting the offer and 83% of those accepting, cashing out 50% or more of their ‘position’.
In 2015 when Sky Vegas first added Fracpot to its online portfolio of games, when Colossus Fracpot was first introduced on Sky Vegas in 2015, it became Sky’s second biggest grossing game for that quarter.
Lorcan Kelly, Director of Betfair Casino in NJ, said: “We are excited to bring an innovative new slot product to the NJ Casino market with Colossus Fracpot.
“We feel the cash out feature is one that is easy for customers to pick-up and will appeal as a unique, never seen before, product offering in the US”
Bernard Marantelli, CEO and founder of Colossus Bets, added: “We are thrilled to be bringing cash out into the US and even more so with Betfair, a long-standing and successful partner in the UK and we now look forward to expanding that partnership across the Atlantic.
“We are also extremely excited to team up with GAN on the delivery of this innovation and we look forward to the next phase of our collaboration in the US and throughout Europe.”
