SBC News Voice of the Sports Betting Industry
GVC Holdings’ leading sports brand bwin has given its casino offering a “digital facelift” to create a more immersive experience for its users.
The new site features sharper graphical displays, improved grid categorisation and a game view which allows games to be launched it either in embedded or breakout modes.
There is also a Featured Games category and a new Live Casino category to speed up access to bwin’s new live experience. In the past twelve months, over 650 slot, skill and soft games have been added to the site from third party suppliers, while Pro Series table games and created 15 exclusive new slots have been developed by GVC’s in-house developers.
Paris Anatolitis, bwin’s Head of Casino & Gaming, said: “We’ve spent much of the past year improving the product offering at bwin casino, today we are delighted to unveil a new website that reflects the quality of the product. We hope our players will love the new casino experience as much as we do.”
Just last month, the operator appointed Robert Pires as an ambassador for its European sportsbook. The new role will see the French World Cup winner produce and feature in a series of short films and sporting challenges across bwin’s websites and social media channels.
