Inbet Games has confirmed the launch of Café Bridge, a new payment service which provides players with a single account, accessible from both physical gaming venues and online platforms.
For end users, it enables a simple move between online and offline action, with a cash deposit option which is important for those who are unwilling to utilise online payment methods and remain concerned over the privacy of their transactions.
For businesses, Café Bridge provides a tool to connect their land-based and web-based operations, expanding the audiences of both, as well as creating new marketing opportunities.
This new release is the latest step towards InBet’s vision of “bridging all dominant gambling and betting formats” within a coherent and universal gaming environment.
Pavel Korolev, Business Development Director for Inbet Games, said: “Too often we have heard stories about gamblers who were unable to indulge in their favorite leisure because of being reluctant to use credit cards for depositing the money. Café Bridge will help you bring them back to the table.
“A liaison between the offline and online gambling worlds, it allows players to anonymously deposit cash at designated locations, receiving a text message with a code in exchange. The code would then grant access to the player’s personal account from any location – a partner betting shop, a nearby casino, or from the comfort of their own home.
“Operators will love the ease of expanding their online audiences with Café Bridge. Once land-based customers switch to accounts that are equally good for online gaming, only imagination sets the limit for promotional activities. Complimentary chips for online games, free trials and conditional bonuses will drive old patrons to explore new ways of gaming and betting, boosting their loyalty and enhancing their overall gaming experience.”