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Yggdrasil makes its move in Georgia with Adjarabet deal

Casino games provider Yggdrasil has continued to expand its global footprint after agreeing a deal with Adjarabet, the largest online operator in Georgia.

The agreement will see Yggdrasil games made available in the jurisdiction for the first time, while Adjarabet will also gain access to BOOST™, Yggdrasil’s in-game promotional tools which enhance gamification via missions, tournaments and social sharing.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, commented: “This is a significant moment in Yggdrasil’s growth, with our first entry into the fast-growing Georgian market.

“Georgia is an exciting market where Yggdrasil sees strong growth potential, so we are thrilled to have partnered with such a successful operator. Adjarabet has a dedicated and passionate customer base, and I’m sure its customers will enjoy Yggdrasil’s range of world-class titles.”

Adjarabet Head of Casino Tom Hutchinson said: “Yggdrasil’s premium games will considerably bolster our offering, and I expect our players to appreciate the increased variety and quality of games on offer.

“We are particularly excited to make use of Yggdrasil’s range of in-game promotional tools, which have never been deployed in Georgia. We aim to maintain our position as the leading online operator in Georgia, and agreements such as this one ensure we continue to build and raise the industry standard.”

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