SBC News Voice of the Sports Betting Industry
GoWild has announced the opening of its Malta subsidiary in June this year. The new office will house a dedicated team who will purely focus on the company’s continued growth in the Nordic market.
The office in Malta is GoWild’s second physical office, which, until now, had been exclusively based in Bucharest, Romania. The company cites the huge boost in business as a direct result of its proprietary gaming platform’s performance.
The platform, introduced in Q1 2017, features more than 1,500 games from 20 top software providers including the likes of Microgaming, Net Entertainment, Evolution Gaming, Scientific Gaming, Yggdrasil Gaming, iSoftBet, Play’n GO and plenty more.
Through the proprietary platform, GoWild has been able to offer players great content from leading gaming providers thus giving consumers a truly personalised gaming experience. It comes just six months after GoWild relaunched its online gaming services through utilising industry tailored systems provider Finnplay as its principal development and operations platform.
Back in January, CEO Itai Zak outlined to industry stakeholders that GoWild would compete by implementing a ‘multi-product, multi-brand and vertical’ strategy.
“The introduction of our revolutionary new gaming platform was a tremendous success,” said Zak. “Our existing players love it, and it’s been extremely successful in attracting new players, especially from the Nordic market. As such, we’re excited for the opportunity to expand our operations to Malta, where we have an exceptional team in place, to serve the needs of our Nordic players and affiliates alike, with the highest level of professionalism and expertise.”
