SBC News Voice of the Sports Betting Industry
Updating the market, bookmaker Coral has opened the ‘Cheltenham Room’ within its online casino suite, which will stream every race from this year’s Cheltenham Festival (14-17th March).
In an industry first, Coral Casino becomes the first online casino to stream Cheltenham racing content, which will be made available within its live casino vertical via desktop, mobile site and app.
To encourage player interaction special promotions will be available that are inspired by the up-to-the-minute action at Cheltenham.
The numbers from Cheltenham’s winning horses will be used as lucky numbers by the dealers, if these land each player who staked more than £5 will receive a £5 free bet. In addition to the lucky numbers there will be a Cheltenham free bet wheel as well as favourite horse golden chips.
In keeping with the main event of the week, The Cheltenham Room will feature horse racing images on the walls and the dealers will be dressed in race-goers’ outfits, complete with hats.
“Our customers are not only multi-channel but they are increasingly interested in both sports and gaming, they want to go straight to the heart of the action and so it’s key that we introduce new ways to play – Cheltenham Live Roulette does just that,” commented Antonio Ruggeri, Live Casino Product Manager from Coral.
