Asia Gaming will host a live Baccarat tournament at ICE stand N1-550 to preview its international expansion plans and demonstrate the potential of its live dealer model.
A provider of online gaming in the Asia-Pacific region, Asia Gaming has confirmed its biggest ever presence at next month’s show in London, as part of a big year forecasted for Live Casino in 2017.
Live Casino, which combines the thrill of the gaming floor with the convenience of online play, is popular among Millennials who, having grown up with video games and graphics, see live dealer play as a novelty.
Kelvin Chiu, Sales Director at Asia Gaming, commented: “Live dealer online gaming is already a proven casino channel in the Asia-Pacific region and it’s now set to become the next big thing in Europe and other international markets. We see ICE as Europe’s premier international gaming show, providing the perfect platform to show the variety of live dealer games and white label solutions we can offer.
“Live dealer works because for many players gambling is a social pastime. They want to interact with the dealer and feel they are part of the game, while also having the ability to play, hold and even change games with a single click. It’s a more interactive environment, with all the advantages of online play, and it’s set to become increasingly mainstream as social media video platforms, such as Facebook Live, continue to grow in popularity.”
Chiu concluded: “This year, we’re forecasting on greater choice for live casino fans, along with enhanced social integration and more multi-platform play. This will help to introduce the concept to new markets and audiences, and we see massive potential in Europe for a high quality live dealer platform, both under our own brand and as a supplier to other online gaming companies.”