SBC News Voice of the Sports Betting Industry
GoWild has launched a new platform featuring games from over 15 software providers, in addition to Microgaming content, which was already available to its players via the Quickfire platform.
After more than 10 years in the business, the new platform has been designed to support GoWild’s multi-product, multi-brand and multi-vertical strategy for continued growth. Games from Net Entertainment, Evolution Gaming, Novomatic, Scientific Gaming, Play’n GO, iSoftBet and Yggdrasil Gaming will all feature in the commercial release which is set for Q2 2017.
In addition, the platform will enable GoWild to deliver promotions via a sophisticated CRM system, with personalised offers and content for all players to enhance retention and customer loyalty. It will also feature a banking and cashier system with a variety of local payment options across key markets.
Itai Zak, CEO at GoWild, commented: “GoWild has enjoyed an exclusive relationship with software giant Microgaming over the past 10 years. This has been a fruitful time for us, with Microgaming powering and supporting our growth.
“As we move to our own platform, we look forward to continuing to work with Microgaming through its award-winning Quickfire platform, as well as other software providers, to deliver best-of-breed content and an exceptional user experience to our loyal players, while sharing mutual success with our partners.”
Roger Raatgever, CEO at Microgaming, added: “By utilising the Microgaming casino platform, GoWild has experienced exceptional growth over the past decade. With a very strong relationship in place, we will continue to support their growth by delivering the biggest and best games portfolio to their new iGaming platform via our Quickfire product, which continues to go from strength to strength.”
