Industry affiliate marketing software and services provider NetRefer has announced its first commercial partnership of the year agreeing to become the affiliate marketing platform provider for IPS Affiliates (IPSAffiliates.com).
NetRefer affiliate marketing services will relaunch the IPS Affiliates platform which runs partner acquisition programs for European online casino and bingo brands 21.co.uk, Crown Bingo, SvenskaCasino.com, Bingo Loppy and UKCasino.com.
Seeking to revamp its player acquisition services, IPS Affiliates will now utilise NetRefer ad-serving technologies, player tracking and management software, aswell as NetRefer reporting tools.
Commenting on the partnership with NetRefer Ian Erksine Managing Director of Intellectual Property Software IPS Ltd stated “IPS are extremely excited to partner with NetRefer and look forward to integrating affiliate marketing into our wider marketing mix.”
Timothy Buttigieg Chief Operations Officer of NetRefer welcomed IPS as new affiliate program partners “We are delighted with this partnership and look forward to a successful collaboration.”