Copyright: klotz / 123RF Stock Photo

Caesars Entertainment appoints Ruben Sigala as CMO

Ruben Sigala, Caesars

Caesars Entertainment, an American casino operator based in Nevada, has appointed Ruben Sigala as its Chief Marketing Officer (CMO) following a successful interim period.

Sigala, who has been with the company since September 2005, has served as CMO since May 2016. He has been appointed with immediate effect subject to regulatory approval.

In 2005, he was hired as vice-president of business strategy and revenue management, before being promoted to senior vice-president and chief analytics officer in June 2011.

Prior to joining Caesars, Sigala was a consultant for Ernst & Young’s National Cash Management Practice, and spent over two years as a special projects manager for Princess Cruises.

Mark Frissora, president and chief executive for Caesars Entertainment, said: “During his 11-year career with the company, Ruben Sigala has led analytics, pricing, yield and revenue management functions, and launched customer segmentation, big data and performance management platforms, which have played key roles in our recent operational accomplishments.

“As interim CMO, Ruben has demonstrated the critical leadership and executions skills necessary to lead our marketing teams’ pivotal role in our long-term success, and to collaborate effectively with our property and corporate leadership teams as we prepare to emerge from the CEOC bankruptcy process.”

Check Also

William Hill leadership forgoes 2020 incentives to protect retail workforce

Ulrik Bengtsson Group Chief Executive of William Hill Plc has agreed to relinquish his executive performance …

SBC Digital Summit Leadership in Betting Track

Leading CEOs to shape post-pandemic future for betting industry at SBC Digital Summit

The opening day of the SBC Digital Summit will see many of the industry’s highest-profile …

Stars Group institutional advisors back Flutter combination

Supporting its current merger schedule, the board of The Stars Group Inc (TSG) has revealed …