Finnish company RAY and Austria-based win2day have agreed an ‘industry-first’ deal to share cross-border poker liquidity on the Playtech network.
The two companies will launch a joint network which pools their Finnish and Austrian player bases, with customers of each brand able to access Playtech’s omni-channel poker products.
Playtech said the deal, which was made possible by the recent approval of the Finnish Ministry of Interior, represents the first time that two regulated entities have joined forces to share cross-border poker liquidity. RAY was previously limited to offering online poker services to players in Finland only.
Jan Hagelberg, Vice-President of Digital Channels for RAY, said: “Working with win2day has been an extremely smooth process and this announcement significantly improves the game selection in both Finland and Austria.”
Martin Jekl, Managing Director of win2day, added: “It is with great pleasure that we welcome the opportunity to expand our offering as the leading online poker provider in Austria with the joint network and thereby improve the customer experience for our users.”
Shimon Akad, Chief Operating Officer of Playtech, commented: “We have been pioneers in the gaming industry for many years and are extremely proud to be the first company to provide two great brands with a poker network and series of leading products that will combine to form the first ever cross-border poker network. Playtech has long been the largest and most successful poker network in the industry so we’re delighted to be part of this new venture.”