Midlands football Club West Bromwich Albion has confirmed its most lucrative shirt sponsorship ever by announcing online casino operator UK-K8.com as its new shirt sponsor for next season’s Premier League 2016/17.
West Bromwich Albion marketing disclosed that the shirt sponsorship agreement will run for an initial two-year period.
UK-K8.com a brand operated by Asian gaming operator K8 Group, will work alongside West Bromwich Albion as its launches its casino in the highly competitive UK market.
K8 Group representatives stated that the shirt sponsorship was needed in order to extend UK-K8.com’s reach and engagement with new customers. The new casino brand will additionally work on exclusive video and social content in-partnership with West Bromwich Albion marketing
On signing its agreement with West Bromwich Albion Vincent Huang, COO of K8 Group, said:
“K8 Group has had a long standing interest in working with a Premier League club and finally we are here with one of the most respected clubs in the Premier League.”
“This partnership is delivered as a true partnership for both parties. We are working on a joint marketing plan that will focus on raising awareness of UK-K8.com in the UK whilst also ensuring the development of the West Bromwich Albion brand in Asia. ”
“We will be working with the Club on several key projects to create a platform for the Club to grow awareness and engagement in this
Adrian Wright, Sales and Marketing Director for the Albion added: “We welcome K8 Group to our well established partnership programme. Once again we have selected to work alongside a challenger brand that will align with the club’s on-going aspirations for global brand recognition.
“It was clear from our talks that the joint promotional approach in Asia will add immense amount of value to the Club and will enable us to continue to grow our supporter bases in emerging parts of the world.”