The expansion of sportsbooks has meant that the offering provided by tipster and affiliate sites has also widened and become more informative with a greater emphasis on detail and statistical data.
Menghan Fu, Betting.net’s Operations Manager spoke to SBC about how supplying a wide range of content to advise the punter is something that has always been a foremost priority for the site and how it aims to continue to elevate its offering.
SBC: Can you describe a little more about the service provided by Betting.net?
Menghan Fu: Betting.net is your one-stop-shop for everything sports betting-related, from in-depth match previews and top tips to research tools built especially for sports bettors. We want to be the first place new and experienced sports bettors alike turn to for reliable information and advice to make the best of their bets.
SBC: Can you detail further why it’s so important for tipping sites to offer engaging content in addition to informed betting tips?
MF: We want to be more than just a place for sports bettors to find the latest odds, so we’ve designed both the site and its content to be user-friendly, interesting and intuitive.
Betting.net features writers who are seasoned pros in sports betting and gaming. Their wealth of knowledge can provide behind-the-scenes scoops and top value tips across a wide range of sports and leagues. We want our readers to see us as a reliable partner for all their sports and betting needs.
We’re only too aware that our customers want to know all the facts and figures behind placing a bet – whether that’s a team’s form or a player’s previous result. We’re determined to provide our customers with every piece of information they need, so they can bet with confidence.
SBC: A key feature of your site is that it gives customers some vital background information with regards to the operators they could use, can you explain why this is beneficial?
MF: The area where we’ve focused the most attention is in offering detailed and practical bookmaker reviews. Our insights are definitely not cookie cutter from an operator’s website. Instead, they are written by long-time bettors who are familiar with a wide range of operators and can provide an honest review of how the operator is positioned in the space, and where to best use them.
For instance, if you wanted to compare only operators who offer a particular feature or service, it’s quick and easy with Betting.net’s Pros and Cons and Reasons To Join, which compares the key features of each bookmaker at a glance.
SBC: Can you reveal some of your plans to strengthen your position within the affiliate market in 2018?
MF: We launched in December 2017 and continue to add new features and content daily to help us become the top sports betting affiliate. We have a wealth of developments coming up in 2018 to help us achieve that goal.
Besides expanding our match previews and tips to include even more sports (horse racing, Formula One and Golf being just a few) and football leagues, we plan to also incorporate key functionalities, such as football statistics data. We’re also including special features for the year’s big events, such as dedicated content to preview the World Cup’s biggest games, players and stadiums.
Betting.net also revealed that it’s looking forward to introducing its brand to exhibitors and leaders at the fifth edition of the largest international sports and football betting trade conference, Betting on Football 2018. To find out more about the event click on the banner below.