SBC Leaders: We must not homogenise the Latin American market

Latin America is a region which has caught the attention of many looking to expand their international footprint over the last few years. But when looking at this market, betting operators must be wary of homogenising the region according to Logrand Entertainment COO Lenin Castillo.

In the front-cover interview for the latest edition of SBC Leaders magazine, which is available to read here, Castillo outlines his three pillars for success in Latin America, before explaining why a competitive market will lead to evolution of the online casino industry.

In Europe, Bragg Gaming’s Chris Looney is joined by Julie Allison, Director of Markets at Microgaming, in a roundtable discussion about the Dutch market. 

The Ukrainian market also holds huge potential for growth and, as stressed by Ukrainian Gambling Council Chairman Anton Kuchukhidze, will soon become a regional leader. 

Heading over to North America, Jesse Cary from Strive Gaming takes a look at why the US iGaming space comes with its own set of challenges including local nuances and the difficulties associated with maintaining control over your technology stacks.

Paddy Power, however, outlines his plans to crack the post-PASPA market with his new virtual sports trading exchange, ASX – something which he believes is a major step forward from the current daily fantasy sports offerings.

Leading our payments section, Neil Erlick, Chief Corporate Development Officer at Nuvei, discusses the ways in which his company is alleviating payment pain points for the US iGaming market.

The new issue of SBC Leaders is available to download or read online HERE.

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