BoyleSports
Source: Stats Perform

SBC Innovation Report: Football Player Props, Part 2

  • We put the latest football player prop products under the microscope in conjunction with Stats Perform and Degree 53 
  • The second in a three-part series for SBC News features BoyleSports’ Player First markets
  • Link below to download a full report with 25 real-life player prop case studies to inform and inspire
  • Click here to view part 1 of the series on Ladbrokes‘ Five-a-Side game.
  • Click here to view part 3 of the series on Sky Bet‘s G.O.A.T series

Last week, we released a new free guide examining how operators had innovated football betting with prop markets and experiences based on player shots, passes and tackles.   

Part two of Degree 53’s deep dive examines how Ireland-based operator BoyleSports has innovated with football player props. 

BoyleSports – Player and Team First Markets

What is it?

BoyleSports’ Player First Markets is a clever twist on the very popular first goal scorer market. However, BoyleSports has made the bettor experience considerably more entertaining as it focuses on which player will have the first shot or shot on target within a match. It’s also pretty much guaranteed to settle in almost every match with a definitive result either way which is music to bettors ears.

It also provides an emotional hedge for bettors betting against their own team, who may be too superstitious to back an opposition to score, but their head tells them their team might not be a match for their opponent. A sad reality for many football fans around the world.

How does it work?

Bettors can back who they believe will have the first shot or shot on target in a match, as well as team first markets on things such as tackles. BoyleSports has, therefore, created an important event from something that would elicit a few gasps, applause from watching fans and excited commentators, but nothing normally more than that. 

Other key features?

BoyleSports allows bettors to track key events from a match in their Opta-powered player stats tracker. It gives a timeline of match events, meaning bettors can quickly understand how their bet may have won, or ultimately lost. It also visualises all on-the-ball player actions which is a highly watchable experience.

In the price boost shown, an unexpected early goal from West Brom downed this market. It was the earliest goal Manchester United had conceded since 2018.

As micro-events in football and other sports become more popular betting options, it’s important operators are able to be transparent with the settlement of these markets – data from providers like Opta helps them do this.

Degree 53 verdict

We’re interested to see where this goes next. First tackler, first save, first to 15, 20 passes (and beyond) markets would likely be appealing and would extend the life of a player’s bet and interest in a match beyond the first action.

BoyleSports already have the tools in place to allow bettors to see how their bet would be progressing if they extended the markets available.  

Our friends at Opta have helpfully provided a view of which players have put up the highest totals of these numbers during the current season for inspiration:

Conclusion?

Of the UK-based sportsbooks offering football player props, BoyleSports has developed a slick end-to-end sports betting experience and expansive market offering. They’ve integrated the experience across their sportsbook and digital channels to great effect providing a standout bettor experience.

For 25+ examples of operators creating more entertaining betting experiences from player statistics, featuring Ladbrokes, BoyleSports, Sky Bet, bet365 and more, go to the FREE GUIDE.

To revisit part 1 of the series on Ladbrokes Five-a-Side, CLICK HERE.

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