CONMEBOL - Marcos Guilherme of Internacional celebrates his goal in the 71th minute 3-0 during the match Internacional v Universidad de Chile, of Copa Libertadores 2020, date 1. Beira Rio Stadium. Porto Alegre, Brazil, 4 Mar 2020. (Photo by pressinphoto/Sipa USA)

How Stats Perform is taking CONMEBOL betting to the next level

Stats Perform is to exclusively collect and distribute official ultrafast data and fast player statistics for CONMEBOL competitions through its premium RunningBall and Opta services. 

We sat down with the company’s LATAM sales manager Ignacio Iturraspe for more on yesterday’s announcement, made officially at the SBC Digital Summit Latinoamerica.

SBC: Will this deal bring the in-play betting experience for CONMEBOL football in line with those for Europe’s biggest competitions? 

II: For game-level in-play betting experiences powered by Stats Perform’s premium RunningBall ultrafast data, CONMEBOL bettors will notice in-play markets being open for longer, fewer bet delays and suspensions, cash-out options being available for longer, and faster return of winnings to customers. 

This is because operators and pricing providers who use our RunningBall in-play data have greater trust in its quality, which in turn means the end-user sees a more optimised betting experience.  

Operators place a high importance on these elements in creating an edge over their competition, as bettors who can’t place in-play bets quickly, when it suits them, will quickly migrate elsewhere. 

SBC: And what about betting experiences powered by Opta Fast Player Statistics?   

II: Betting experiences have traditionally been about key events like goals, corners and cards. Opta Fast Player Statistics enables pre-game and in-play betting experiences on individual player performance like shots, passes and tackles, for every player, on every team. 

It means every player can become part of the betting story. Because fans follow players as much as teams, betting on player performance and live-tracking their statistics unlocks a very engaging new experience layer.  

In this way, the Opta Fast Player Statistics power betting experiences that deepen the viewer’s connection to the game and create a new thrill from every on-the-ball event.  

They also provide operators with multiple new opportunities to create entertainment around specific players, from pre-game and in-play lines to incorporating player statistics as markets in same-game multis / accumulators, which are booming in popularity.  

Statistics are the language that tell the story behind the game, and player statistics mean operators have a whole new language, to tell entirely new stories! 

Bettors (who are of course also fans) will see the same statistics on every official channel, including on broadcast and in the media. 

This is important, because if bettors (and operators) don’t trust that the data powering their bets is authentic, or they see inconsistencies, they lose faith in the experience.

Stats Perform invests significant resources in collecting and distributing ‘gold standard’ data that is of the highest quality, so that it can be trusted by everyone that uses it, and to enable the best quality experiences to be built. 

SBC: How can operators in LATAM access Stats Perform’s CONMEBOL data content? 

II: Leading in-play pricing providers like Kambi, Sporting Solutions, Banach Technology and the B2B divisions of GVC and Flutter all trust Stats Perform’s premium data to power their services. 

Operators who trade in-house may choose to use our direct data feeds or ultrafast data console viewer to power their own trading models, and our extensive historical data to compile their pre-game odds. 

SBC: Do you have live streams and other content for LATAM bettors? What other betting experiences do Stats Perform power in the region? 

II: Premium live video streams are the perfect complement to our data capabilities and together create the most entertaining sports betting experience. 

Our portfolio of live sports video streams for betting operators to integrate into their sportsbooks contains over 70 global soccer leagues including CONMEBOL Copa Libertadores and CONMEBOL Copa Sudamericana as well as from Brazil, Argentina, Colombia and many more. 

Additionally, from a front-end product perspective, we offer an extensive range of live game visualisations and player stats trackers, along with other data products like line-ups and betting facts and stats in multiple languages. 

More recently, we’ve launched AI-powered win probabilities and expected goals data to help bettors more deeply understand the trends behind the top-line score and make informed decisions.  

Outside of the sportsbook we’ve got a great new tool to help operator marketing teams engage customers with compelling creative on social media before, during and after games. 

So yes, an extensive range of ways we work with operators in LATAM, and we’re excited to use these capabilities to help elevate CONMEBOL betting experiences.

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