1xBet gets ready to enter the North American market

Just three weeks after 1xBet sponsored Betting on Sports America in New Jersey, we caught up with Alex Sommers – the company’s director of affiliate marketing – to discuss entering the US, and why 100 million adult bettors is a good indicator of the country’s potential to house the world’s largest gambling market.

SBC: US punters are said to crave a more social sports betting experience; how is 1xBet equipped to satisfy this demand?

AS: At 1xBet, we always put our customers first and we try to accommodate all of their wishes. What’s more, with our professional team of developers, we are ready to meet the extra needs of American customers, should this be required.

SBC: How important will lessons learned from Europe be to the roll out of sports betting across the US, both from a regulatory and product standpoint?

AS: 1xBet has been successfully operating in the European market for quite a few years now. Moreover, our sports betting is accessible to customers in Asia and we have also recently expanded into Africa.

Our company uses a high-tech platform, which clearly demonstrates 1xBet’s modern approach to online betting. This experience is very important to us. As you can see, we are fully prepared to enter the North American market.

SBC: ‘Player vs Player’ and ‘Player vs Team’ markets have become a mainstay of the 1xBet offering in Europe: how popular are these likely to be in the US?

AS: Americans are just as keen on sports as Europeans, so we know these markets will be popular as well. At the same time ‘Player vs Player’ and ‘Player vs Team’ is just a small part of our huge platform. We have a big variety of markets in which each user can find the appropriate market.

SBC: How committed is 1xBet to guarding against the spread of problem gambling in the US?

AS: We think that gambling should be a type of leisure and entertainment. At the same time, our company will adhere to the relevant US regulatory requirements on this issue.

SBC: Finally, do you think the US will become the biggest gambling market in the world?

AS: Americans are crazy about sport. According to estimates, about 100 million American adults have either already placed or will place a bet on sport. This is a good indicator of the huge potential of the US to become the world’s largest gambling market. We are attentively monitoring and exploring all the changes on this market.