The ‘ideal’ gaming platform: Living up to the multifaceted label

When it comes to the iGaming industry, the ideal gaming platform is often seen as one that, once developed, can be easily integrated into an existing operator’s environment.

However important this might be, it is integration of a different kind – and particularly those that come much earlier in the developmental process, of most concern to BtoBet Chairman Alessandro Fried.

The key trait for any aspiring platform provider is flexibility, or more specifically the creation of flexible solutions that are compatible with “multi-faceted” integration. I will go on to outline the four ‘integration of any’ scenarios for companies to work towards.

These solutions must be compatible with different types of existent features and open to integrate various specific properties. Only a gaming platform that allows the below-mentioned types of integration can truly justify this ‘multifaceted’ label.

Integration of any game or sportsbook provider

The easy integration of any type of games or sportsbook operator is a fundamental aspect of success in this competitive industry. Gaming platforms that are difficult to integrate into existing business environments and struggle to work harmoniously with already determined business infrastructures can obstruct the players’ gaming experience and result in unnecessary costs. On the other hand, gaming platforms that are able to integrate any game and sportsbook provider can guarantee an engaging players’ experience.

Integration of any specific content

No matter the industry, every product which is able to be adjusted to the personal needs and expectations of the users has the potential to succeed. This is especially true when it comes to the iGaming industry. When gaming operators are searching to implement a new platform, they focus on finding one that could be easily customized in accordance to their specific needs and that will allow the integration and management of any specific gaming content.

Integration of any payment provider

For a gaming platform to be seamlessly integrated into an existing business environment, it should also be able to incorporate a wide variety of payment methods for a number of countries, either directly or through specialized payment providers. This would allow users to make payment transactions quickly, easily and securely. In reality, it is proven that the majority of online shoppers are likely to abandon a purchasing process if they can’t use their preferred payment method. Therefore, it is crucial for gaming operators to get to know their target audience’s behaviour, needs, and habits and offer a solution that would be satisfying.

Integration of any affiliation system

An affiliation system can be considered an important contributor to the gaming operators’ success, as it can empower their brand and boost their income. The capability of the gaming platform to integrate any affiliation system can result in building a quality two-sided relationship between operators and affiliates. As a conclusion, having an affiliate system helps in increasing brand awareness and building a strong affiliate network and promoting different gaming offers.