SBC News Voice of the Sports Betting Industry
Betting Gods provides a network for a host of sports betting tipsters, allowing punters to choose between a variety of both free and premium options when looking to get informed on the latest betting markets.
The upcoming World Cup will undoubtedly provide an unrivalled opportunity for Betting Gods to grow its audience, as new punters are aiming to become informed about ties involving lesser-known nations. We spoke to Director at Betting Gods, Darren Moore who revealed how the tipster site can stand out at the tournament, as well as how the site is now appealing to affiliates.
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SBC: As a football tipping site, what can you do to ensure your content stands out at the World Cup?
Darren Moore: We recently signed a partnership with Sports Innovation DK to deliver the latest, breaking football news and updates throughout the World Cup and other football related events.
We will also be listening to what our customers want in terms of World Cup content. If we know our current customers enjoy the content that we publish then chances are we will be able to attract some new customers to the Betting Gods brand.
SBC: Can you explain the importance of the relationship between Betting Gods and the sites tipsters, how do you ensure your site is the best platform for them to use?
DM: We know how vital our tipsters are to the Betting Gods platform. If we didn’t have the quality of tipsters that we currently have then the Betting Gods network wouldn’t exist. And that’s why we ensure we treat our tipsters as best as possible.
Not only do we pay one of the highest percentages per sale to our tipsters, we also have additional incentives for the Betting Gods tipsters. These include a monthly competition with prizes for the top three performing racing and non-racing tipsters. We also organise get togethers during the year, with the aim of functioning as a team rather than a management/tipsters type of site.
SBC: Your site is quite expansive, across a host of sports and platforms, why is it so beneficial to give affiliates creative freedom to promote whichever element of your site they find most appealing?
DM: It may seem fairly expansive but 53% of our tipsters focus on the horse racing and 24% focus on football. The reason we have tipsters who cover the golf, tennis, greyhound racing and boxing is simply due to consumer demand. We regularly receive emails from customers asking if we plan on launching a tipster who provides tips for X or Y.
This works well for affiliates because they can carefully tailor their promotional material to a particular sport. Perhaps an affiliate has published a piece of content on The US Masters and they need an offer to promote? It would then make sense for them to promote either Golf Betting Expert or Top 20 Golf Tips.
SBC: As Betting Gods is relatively new to the affiliate scene, can you reveal your approach in building your own footprint in the affiliate market?
DM: Especially in the UK, it is getting tougher for affiliates to promote bookmakers. SkyBet have completely shut their program down and Bet365 and Ladbrokes are becoming incredibly stringent on the sites that can promote their offers, as are the likes of Casumo, the popular online casino brand. At Betting Gods, we want to offer a viable and lucrative alternative to affiliates.
The great news for affiliates is that Betting Gods can be promoted to any gambling traffic across the globe, and we’re happy to support the use of social media, paid advertising and other marketing efforts made by affiliates, working more as partners than simply going for the standard ‘hoop jumping’ approach required by many operators.
Betting Gods does itself dip it’s toe into the affiliate market but realistically this accounts for less than 5% of our income and has only really come about since the formation of our strong partnership with Matching Visions, with whom we share an office and staff.
SBC: As a subscription based site, could you reveal how you provide the fairest way for affiliates to be rewarded for their partnership and traffic?
DM: Affiliates earn 50% of every payment their referrals make to Betting Gods. That means if an affiliate sends a customer who joins a service for two years and makes 24 monthly payments then that affiliate will earn a 50% commission on each and every one of those 24 payments.
We also apply cookies to each referral which last 60 days. That means if an affiliate sends a lead who takes 59 days to join a service then they will still pick up those ongoing commissions.
