Sports betting and gaming solutions provider OPTIMA enjoyed a frantic end to 2017, completing two key deals in addition to scooping the SBC Award for Standalone Platform Provider of the Year.
Beginning the new year where they left off the old, Jacob Lopez, OPTIMA Chief Executive Officer, spoke to SBC at last week’s ICE Totally Gaming held at the ExCeL London, which the firm lauds as “a place that we have to be”.
After completing a number of deals Lopez highlights the benefits, from OPTIMA’s perspective, that events such as that hold: “We meet a lot of partners and we are here to listen to them and to meet new potential partners and customers, that come to us with a clear idea of what they want, they can visit all the different suppliers, and they may find in ourselves the one that could fit their requirements better.”
Two such examples are Betfred and IGT, with whom the Seville based company completed a rather significant pre-Christmas double.
Regarding the UK based bookmaker, a multi-year deal will see development and support for its online, retail and call centre businesses.
This will see its OPTIMAMGS platform and Serverless v2 retail product rolled out for in excess of 1,600 retail properties, providing support for almost 4,000 point of sale OTC terminals.
With games distributor IGT, OPTIMA has enjoyed a working relationship for some three years, and the group is to license, support, and develop its sports betting platform in all international regions outside of Italy, the United States, and Canada.
Lopez went on top praise these partnerships and outlined why OPTIMA is a key player in the current market: “We have signed very nice and big partnerships in the last month and towards the end of 2017, so our plan is to develop those partnerships and we are right now getting new partnerships being agreed.
“So, as always we are trying to advance and to strive in a very competitive market so we really look to be as successful as possible.
“We play a very important role in new emerging markets because we are always at the forefront of new regulations, new technologies, and our platform is a key service for the actual operators to be able to operate.
“Really, we are always pushing our brand, so the operators know we are there, to cover that gap when they need differentiation, when they need performance, when they need to work and develop their business strategy in a more dynamic and flexible way.
“If you want to be different, if you want to really lead, then you will chose Optima.”
Champions League winner and ex-Spain international Luis Garcia was also on hand for OPTIMA, and explained why he aligned himself with the provider: “I come from the sports side, I played for over 20 years so I know a bit, and when you play you see the betting industry growing and growing.
“So I tried to link with them because they are Spanish and they are growing, they started in 2012, and in the last two or three years they have become one of the best companies on platforms, and it was important to be linked with one of the best companies.
“You want to build your brand next to the good ones.”
Garcia added: “It is an amazing, ambitious company, who’s growth aspect for me was very important. I learned that after I retire it was important to love to have new challenges and to see new things, and this was one of them.
“I like something that is secure and something that is fast, like we all do, and they have one of the best platforms, and that is how we arrived here.”