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Natalie Berenato – Betcart – Working with affiliates to grow together

Just a few weeks ago, Betcart marked its Betting on Football debut by appearing on the ‘New brands in football betting’ panel at Stamford Bridge.

We caught up with the company’s head of marketing and affiliates Natalie Berenato to find out more about Betcart’s #bofcon2017 conference experience.

SBC: First of all, can you name a few highlights from your Betting on Football conference debut?

NB: We really enjoyed the whole event; during the day, the conference had some excellent speakers and the networking events were well organised and had great attendance.

We were really happy to have Betcart on one of the panels, and with such esteemed colleagues. What we found very useful and interesting is the level of attendees at this event; we were able to make some great connections.

SBC: In the new brands session at #bofcon2017, you highlighted affiliate marketing as being fundamental to your company growth; why is Betcart an attractive proposition to affiliates?

NB: And Betting on Football was more proof of that! The interest we received was exponential, because we localise and we don’t just have a ‘package’ for Affiliates off the shelf, but we work with them to grow together.

SBC: What did you learn from the representatives of BetStars, BetOnBrazil and EnergyBet during the session?

NB: It was an interesting session, with emphasis on the importance of finding your niche in markets and do that well, which is what we feel Betcart has excelled in. We felt that we not only gave an excellent contribution, but everyone else on the panel had some very good points.

Football is such a big driver within the sportsbook community, that having an event that covers this sport 360° is really a treat for us, great concept and executed very well.

SBC: Finally, in a crowded sports betting marketplace, how does a brand such as Betcart differentiate its products and services?

NB: We localise well. We prepare for markets and seek out what customer want/what is missing in that particular territory. We feel that with that combination, we’ve successfully filled in the gap and will continue to do so.

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