Secure Trading has been confirmed as a sponsor for the Networking Break on the first day of Betting on Sports (BOS). The company is also sponsoring the ‘New Faces’ panel, featuring representatives from Cyberplay, LeoVegas and Sun Bets.
Established in 1997 and headquartered in London, Secure Trading has provided a specialist service to the gaming sector since its inception. A worldwide footprint and network ensures they can deliver tailored solutions to the biggest players in the industry.
Before the conference, we caught up with Bryan Blake, Head of iGaming at Secure Trading, and the headline speaker in our Betting on Payments breakout session at BOS.
SBC: What do you find most appealing about Betting on Sports?
BB: Having known about and attended SBC conferences for several years, it will be the first time Secure Trading has sponsored an event, and we are very much looking forward to it!
This conference will no doubt be one of the best in 2016, having such a strong attendee list and being uniquely dedicated to the sports betting side of our industry. As a global payments company specifically focused on iGaming, we are passionate about staying ahead of the curve and ensuring we know everything that is happening in this space, and this conference will assist us in doing so.
SBC: What are you looking forward to being debated in the conference area?
BB: With such a great mix of senior attendees and speakers, there will be a lot of debate following the Euros and the Olympics; this coupled with the Brexit, will no doubt offer some very interesting opinions from panel members.
Payments is arguably the most important part in a business ecosystem. Without operators getting their deposits, and players getting their winnings, the system breaks and the competition moves in.
As a specialist global payments company, we want to really understand our operators’ business models and, not only support them in their current situation, but future-proof them as they expand and grow. Many of the topics being discussed over the conference reiterate the importance of the internal set up of a business, and it is always exciting to gain expert opinions on this.
SBC: How can the betting industry make itself more appealing to wider sports consumers and stakeholders?
BB: The public’s perception of the sports betting industry has definitely changed over the years; people see gaming companies very much involved with the sponsoring of high profile sporting events. A continuation of TV advertising and marketing will be key to continue the trend.
SBC: Apart from football, what do you think is the most interesting thing to bet on?
BB: This question is a difficult one. My main sport is rugby and I do enjoy betting on the international games as, when you are a player, you think you know what will happen in the next play of the game. This is enjoyable for me as I could always be wrong (which is normally the case).
SBC: What does the rest of 2016 have in-store for you?
BB: Secure Trading is currently going through a growth phase, and we have been strategically aligning our business as we grow our European acquiring bank. 2016 has been a great year for investment and, with the significant number of operators partnering with us, we are working closely to ensure each one surpasses their KPI’s with us.
We have a continued focus on being a global payments company, with tried and tested experience in the global iGaming space. Having our EU acquiring bank has ensured we have firm roots in supporting our EU operators, whilst our US iGaming platform (ST1) is seeing fantastic growth considering how difficult this market is.
On a personal note, my main focus is to ensure we are the go to company for gambling operators who want experience, reliability and a proactive attitude.