EnergyCasino has been confirmed as an Affiliate & Media Event Sponsor for Betting on Sports! The online casino operator is based in Malta, and has its own brand of energy drinks. They are also close to launching a new UK-licensed online sportsbook, EnergyBet.
We caught up with Managing Director Marcin Sapinski, who spoke about the conference debates he is most looking forward to, and why #bettingonsports will provide an invaluable opportunity to build mutually beneficial relationships within the industry.
SBC: What do you find most appealing about Betting on Sports?
MS: No other platform comes close to providing such a rich and vibrant networking atmosphere. Being the largest sports betting industry conference, and bringing together such a range of leading professionals, including people who are really pushing the envelope of the industry, makes it a unique opportunity to gauge the current, and future, trends of the sports betting industry, and provides an invaluable opportunity to build mutually beneficial relationships.
SBC: What are you looking forward to being debated in the conference area?
MS: All of the scheduled debates sound very interesting and relevant, but I am especially looking forward to the discussion about the future of sports betting. The ways in which new technologies will help improve accessibility and make operators’ lives easier are areas that I’m particularly interested in. I’m also keen to hear thoughts about how successful brands are engaging players through social media, especially with regards to content, and how those same brands are increasing in-play time user engagement.
SBC: How can the betting industry make itself more appealing to wider sports consumers and stakeholders?
MS: Accessibility is going to be a major driver in terms of appeal as we move forward. People increasingly expect things to work seamlessly across a range of devices, and are going to be gambling and playing in a much wider range of environments. As an industry, it is critical that we recognise that the demographics of gamblers are changing, so it is vital that we respond to this and reflect it, associating ourselves with relevant lifestyles, not just the traditional stereotypes.
SBC: Apart from football, what do you think is the most interesting thing to bet on?
MS: Everything is subjective of course, but personally I find the emerging eSports to be extremely interesting. Because they are appealing to non-traditional consumers, the industry needs to be very pro-active and dynamic, feeling the way and evolving to provide what is wanted. Non-sports betting is also extremely interesting, with the range of subjects being infinite, and the possibilities of connecting with yet more new audiences.
SBC: What does the rest of 2016 have in-store for you?
MS: Well, it’s certainly going to be a busy year! With EnergyBet being so new we will be working hard at fine-tuning our services and developing the partnerships we have with Aston Villa, Leyton Orient and others. We’ll also be travelling to various events and conferences, including the Berlin Affiliate Conference, so there will be lots of meeting new people and networking.
Click here to join EnergyCasino at Betting on Sports this September!
Or get in touch with [email protected] for more information!