SBC News Voice of the Sports Betting Industry
Suren Khachatryan is Chairman of the Board of Directors at Digitain, a key event sponsor for the upcoming Betting on Sports Conference in London. The two-day conference is the largest of its kind within the sports betting industry, and takes place in September (15-16) at the 5-star Grange Tower Bridge Hotel.
Digitain is B2B platform and sportsbook provider for iGaming operators, offering a wide range of modular or turn-key products and services. It is an international company with over 700 professionals, focusing on regulated European markets with plans to expand into both America and Asia.
This week, Khachatryan spoke to SBC about which conference debates Digitain are most looking forward to, and how the betting industry as a whole can make itself more appealing to a wider sports audience.
SBC: What do you find most appealing about Betting on Sports?
SK: We are very pleased to be a part of Betting on Sports 2016. We have been preparing for and looking forward to it for quite some time. It’s no news that London is the home to some of the best expos and seminars of the iGaming industry. It’s a gaming hub that has been welcoming companies like us for years, so BOS taking place in London is an important factor.
We are ready for some grade A hospitality, networking and business opportunities. BOS is a new, fresh event that I’m certain will bring lots of new and fresh ideas and views to the industry. I’m sure we will all have a lot to take in. It’s also a good match to have the BIG Foundation Sports Charity Gala Dinner on the last day of the event, which is quite an interesting project that focuses on an important issue.
SBC: What are you looking forward to being debated in the conference area?
SK: The industry is growing and changing rapidly, so there are a lot of things to talk about and discuss, learn about innovation in technology, sports, gaming, betting and etc. It’s important to always be on the look-out for newest and latest products and developments.
We are very happy to be a part of the team that includes top sports betting companies and affiliates. This is a great opportunity for us to expand our partnership and business, meet new potential partners, clients, providers and new people in the industry that will help generate and make the future of the industry better, safer and efficient.
We are also very grateful to SBC, who have been able to create and organize a great event, and bring a networking hub to the arena that allows companies like us to be a part of it.
SBC: How can the betting industry make itself more appealing to wider sports consumers and stakeholders?
SK: Mobile betting as a channel and live sports betting as a product will remain as a main channel to drive innovation in the gaming industry and engage new players. As a gaming company, we see them as a driving force to a wider audience.
SBC: Apart from football, what do you think is the most interesting thing to bet on?
SK: It varies from country to country. Tennis and basketball, for instance, are quite popular for our core markets. As a result of a few of our operators’ direct daily coverage for the RIO Olympics 2016 events, we have seen a dramatic increase in sports that traditionally have not been popular for the bettors, hence a lot depends on seasonal events.
SBC: What does the rest of 2016 have in-store for you?
SK: We started 2016 with a bit of luck. We were fortunate enough to make a successful statement at the ICE 2016 and it became sort of the beginning for us. Everything after that took on like a freight train; it’s now the second half of the year, and we have already successfully exhibited at four major trade shows.
Apart from BOS 2016, we will continue to exhibit and participate at trade shows and seminars to stay on top of things. You can visit us at EiG 2016, MiGS 2016, and of course ICE 2017.
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