SBC News Voice of the Sports Betting Industry
Just last week, Tempobet announced that Roberto Carlos will be its brand ambassador for the new Football season. The former Real Madrid left back has signed a 12-month deal with the online sportsbook. We caught up with CEO Mark Clayton to find out more about the emerging bookmaker:
SBC: How excited are you to announce the signing of Roberto Carlos for Tempobet; was it important for you to work with a player known for his attacking and exciting style?
MC: Very excited. He’s obviously one of the best players of his generation, as four La Liga titles, three Champions leagues, and a World Cup winner’s medal would suggest. He also played the game in an attacking and exciting way, as you say, which is what we’re looking to capture in the Tempobet brand. He’s also very popular with sports fans around the world and will give us brand awareness in multiple territories.
SBC: As an online sportsbook, does the signing of Carlos reflect your priority emphasis on Football?
MC: Football is very important for us and working with Roberto will draw attention to the great prices and offers we have on that sport. But his signing is about more than just one sport, as Tempobet is about more than one sport too. He’s also a great personality and has a celebrity that transcends individual sports. We offer dozens of great markets on numerous sports and have an army of customers who are really benefitting from our competitive pricing.
SBC: The former Brazil full back is also a brand ambassador for planetwin365; did you take any inspiration from them or other companies using sports stars in this way?
MC: No, we thought he was a great fit with our brand so we went out and got him. We have an internal department who look after sponsorship and marketing and they went out and did the deal. We’re not the type of company who copies others; we want to strike out on our own path and do things our way.
SBC: We understand that Live Betting is a key focus for you; how do you feel you compare with other leading bookmakers in this area?
MC: We have one of the most comprehensive live betting packages on offer, as customers in our traditional markets already know. I appreciate that some sports fans in the West might not know us as well just yet, but they will do shortly when we announce some other big deals. I’d urge them to try out our site and see what amazing offers we have. They stand comparison to any of the tired old brands that have been in the market for too long. I think we offer something genuinely fresh and new.
SBC: What are the biggest target countries for Tempobet?
MC: We operate globally, but focus mainly on emerging markets which are less saturated and more exciting. There are so many countries that are just waking up to the excitements of sports betting at the moment and we’re keen to show them what we can do. Hopefully deals like the Roberto Carlos one, and others that we have in the pipeline, will open the door for us and tell people that we are very reputable brand who they can trust.
SBC: Finally, what does the rest of 2016 hold for Tempobet?
MC: We have several new and exciting sponsorship deals to announce in the coming weeks. Some of them are very big names and are a real statement of our intent. We’re very excited about the next few months at Tempobet – and I think you’re going to be hearing a lot more from us. Watch this space!
