SBC Leaders

SBC Leaders: Adapting to Covid and Italy’s unexpected digital payments push

“Covid has taught us to think flexibly and react quickly using all the possible tools in a creative way,” said Snaitech CEO Fabio Schiavolin, as he told SBC Leaders about adapting his approach to leading the Italian multichannel operator through the pandemic.

The exclusive interview with Schiavolin kicks off the final 2020 issue of the publication, formerly known as SBC Magazine, which is now available to view online HERE.

However, he’s far from the only leader to feature this time, as we hear from Casey Clark, SVP for Strategic Communications at the American Gaming Association, on the fight to turn sports bettors against illegal operators. Are we doing better than expected?

Meanwhile, Betsson’s Andrea Rossi (Commercial Director for Southern Europe and Latin America), is looking to the future, as he explains why the momentum shared by the betting industry and football (post-lockdown) has given a glimpse into the ‘successful coexistence’ for operators and teams in the region.

We also check in on the live streaming for online gaming, a market projected to more than double in growth by 2021 and generate more than $70 billion. Click HERE for the expert take from FunFair Games COO Lloyd Purser and CasinoGrounds CEO Tobias Svensen.

Moving on to affiliate marketing, we learn how GiG Media has taken the ‘unconventional’ approach (by its own reckoning) of investing in highly engaging content mediums such as video and podcasts.

Managing Director Jonas Warrer and Milorad Matejic, Director of SEO & Publishing, also outline where it all started and shaping the journey of WSN from a somewhat neglected but valuable three letter domain, to the rising star of the division’s publishing business.

2020 will, inevitably, go down in the history books as a year of struggle, underpinned by sweeping restrictions on our day-to-day lives. But it’s fair to say an opportunity presented itself for the online payments industry, even amongst the least ‘digitised’ of spenders.

For a long time, it seemed nothing would make Italians embrace the move from cash to digital payments. However, this analysis from MuchBetter – backed up by recent research from Mastercard, explains why the coronavirus may just have caused a rethink.

To download or read SBC Leaders online, click HERE.

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