SBC News Voice of the Sports Betting Industry
(Correction: This article previously stated that this deal meant Betradar were the first in the industry to offer live odds across multiple esports titles. This is not the case.)
Sports betting data and insights provider Betradar (subsidiary of Sportradar AG) has become the latest supplier to offer live-odds across multiple esports for online and live competitions, enhancing bookmakers’ current market offerings.
Updating the market, Betradar has partnered with esports player academy and data specialist DOJO Madness (Dojo) to enhance its in-play betting capabilities for the esports market.
Announcing its new provisions, Betradar detailed that the partnership with Dojo was needed to effectively monitor thousands of unique data points in esports tournaments, matches and competitions. DOJO’s monitoring services have developed complex models based on the analysis of over 450,000 rounds and 18 million individual data points.
Betradar development states that in partnership with Dojo, it will be able to generate both effective real-time probabilities for both pre-match and live esports events. The data supplier states that its esports in-play service will be the most comprehensive for industry operators.
James Watson, Betradar’s Head of Esports commented on the partnership and in-play markets
“We were always clear that esports live betting provided a great opportunity to invigorate the market, but we weren’t prepared to rush in at the cost of our, and our clients’, reputation. Across all esports, the complexity of the games and the huge volume of data that needs to be captured and processed makes it much more challenging to model than traditional sports.”
“With the closing of skins betting sites the timing now seems right to bring our live solutions to market to enable traditional bookmakers to meet the demands of the esports community. We’re delighted to have been able to partner with industry-experts at DOJO to create a best-in-class approach, further enhancing the exclusive fast content from our partnership with ESL – we have created a new and unique framework that will greatly benefit operators. From today, they will be able to tap into the demand for comprehensive live coverage with the ideal range of Betradar services to support them alongside the best content and odds suggestions.”
Leveraging DOJO’s API, Betradar will be able to offer a significant amount of new, high-quality betting events for all Tier 1 esports games including popular titles such as CS:GO, Dota 2, League of Legends, and Overwatch.
Betradar governance has made little secret of wanting to be the industry leader in eSports provisions. The market has an estimated global wagering of $29.8 billion by 2020, with a further $590 million predicted to be wagered on esports competitions through cash gambling sites in 2016.
DOJO Madness CEO, Jens Hilgers praised Betrader as partners “Our core competency at DOJO is collecting and interpreting esports game data. Our coaching apps, such as LOLSUMO, are prime examples of how we create real value through our data services.”
“Bringing our big data expertise into the esports betting industry was a natural fit, and partnering with Betradar is a fantastic opportunity for us.”
Updating the market, Betradar’s commercial team detailed that demo’s of its eSports live betting product are now available to industry stakeholders (demo bookings – [email protected] )
