SBC News Voice of the Sports Betting Industry
Nathan Rothschild is a co-founder and partner at iSport Genius, a revolutionary sports data platform that provides sporting insights through highly innovative statistical analysis of data.
iSport Genius is a sponsor of this year’s Betting on Football Conference (#bofcon), taking place on April 21st at Chelsea’s Stamford Bridge.
Nathan spoke to SBC about iSport’s initiatives for in-play, how 2016 will be a year of growth and the opportunities that #bofcon offers.
SBC: What’s the most important thing for operators to get right ahead of Euro 2016, and what’s the most challenging aspect of major international competitions such as this?
Nathan: Other than the obvious issues at an operational level, I think finding a way to stand out will pose a really interesting challenge to operators. With all operators (and the majority of consumers) focused on a single tournament, the ability to offer clients a point of difference will go a long way to ensuring a successful campaign for sportsbooks.
SBC: How important is the sport of football to your business?
Nathan: For our European operations, it is core. With the vast majority of betting in Europe on football, our ability to attract and engage consumers through our innovative analysis of football data is paramount to our success.
SBC: What effect will the major mergers of recent times have this year, if any?
Nathan: iSport Genius is a premium offering, and the major mergers we are witnessing will result in some monstrous entities that will only want to supply the best to its clients. We are pleased with the evolution of the European industry.
SBC: What does 2016 have in-store for you?
Nathan: 2016 is a year of growth for iSport Genius. We are rolling out a number of ground-breaking initiatives in the in-play space that should ensure we become a really familiar name in the European market.
SBC: Why did you choose to become a sponsor of this year’s #bofcon?
Nathan: The ability to promote our brand to a really high quality and targeted audience was a really attractive proposition. It also continues the momentum we have been building since partnering with Ladbrokes Australia and subsequent progression with operators globally.
SBC: Euro 2016 – who’s going to win, who’s going to shine and who’s going to slump?
Nathan: To win I’ll go with Germany, because they remain THE definitive tournament team, so adept at winning under pressure. Additionally, I still have nightmares about the way they carved us (Australia) up at the 2010 World Cup. Mesut Ozil and Lukas Podolski were sublime.
My prediction to shine, you’ll like this, is England. They truly have a seriously-talented and in-form group of young players IF Roy Hodgson takes the decision and trusts them to perform on the international stage.
I believe that Spain will struggle; they’re an aging side in transition and in decline. Their target must surely be to build a new team for the World Cup in 2018…
