Daily fantasy sports operator Mondogoal has announced the introduction of three new leagues to its offering in the form of the Chinese Super League, the Russian Premier League and the Turkish Super League.
In doing so the operator has become the first DFS site to launch these leagues, and shows that it’s sticking to its goal of becoming the first truly global daily fantasy sports product.
Chris Mazzone, Vice President of Marketing at Mondogoal said of the news: “Our goal to be the first truly global DFS product and the number 1 place for football, by launching RPL, TSL, and CSL, we are one step closer to achieving that.”
He continued: “It’s obvious to us that the Chinese Super League is serious about becoming a big time player in the sport with the way they are acquiring players. We think it makes sense to get involved early and capitalize on the intrigue and excitement surrounding the league.”
Fans around the world are able to play the site’s free contests in these new leagues immediately. At this present time Mondogoal offers real money games in the United Kingdom, USA, Canada, Ireland, Brazil and Italy and users in these regions can start playing for cash in those new leagues as well.
Mazzone explained how Mondogoal will not initially be promoting the contests directly in Turkey, China and Russia but there is a strong belief that being the first to offer these leagues will help open up expansion opportunities and partnerships in these countries.
Mazzone also touched on the educational opportunities on the Chinese Super League that providing weekly contests on it can offer. He stated: “There are few ways better to teach people about the quality of a league and get them more familiar with the teams and players than daily fantasy. The engagement and education that daily fantasy provides through content and game play far exceeds most other forms of betting and many involved with the CSL or interested in it’s growth will be keen to get involved with daily fantasy in some way to help speed that along.”
Mondogoal Founder and CEO Shergul Arshad had this to say: “Within our company name, ‘Mondo’ means world. We are offering competitions now well beyond Europe, and surpass any other site by at least 2x. China in particular is exciting because we can capture a portion of a billion people playing what will at first be freerolls. Expansion into Chinese Mandarin is planned, and perhaps mixing in prizes or small cash outlays could happen soon.”
Arshad also mentioned that the operator will soon be announcing new club partnerships as it looks to add to its tally of notable partners including Chelsea, Barcelona and Roma to name just three.
Mondogoal’s International Director Richard Graham is part of a panel dissecting daily fantasy sports and its potential in Europe ahead of Euro 2016 at the Betting on Football Conference at Stamford Bridge on April 21st.